
At Keico, respecting traditional craftsmanship and honoring international culture sit at the core of everything we do. For the past several years, we have had the privilege of handcrafting and exporting Shimekazari—Japan’s iconic New Year ornament—directly from our workshop in Vietnam to clients across Japan.
Through every natural fiber woven and every knot tied, our dedicated artisans bring together Japanese tradition and Vietnamese skill, delivering meaningful, high-quality products to the international market.
What is Shimekazari?
Shimekazari (注連飾り) is a traditional Japanese sacred ornament displayed on entryways during the New Year period. Crafted from woven straw and decorated with symbolic elements—such as paper fans, pine sprigs, and Mizuhiki cords—it signifies a clean, welcoming space for the Toshigami (New Year deity) while bringing wishes of peace, good health, and prosperity for the coming year.

Inside Keico’s Workshop: Passion & Precision
Creating Shimekazari for the discerning Japanese market requires strict quality control, careful handling of natural materials, and authentic handcrafting techniques.
- Carefully Selected Natural Fibers: Every strand of straw and natural material is hand-selected, cleaned, and tested for flexibility and quality.
- Precision Weaving: Our experienced artisans weave and shape the straw frames with exact precision to maintain structural integrity and uniform design.
- Meticulous Assembly: From attaching decorative fans to setting the traditional Mizuhiki cords and blessing cards, every detail is handled with extreme care.
- Rigorous Quality Control & Packaging: Finished pieces are thoroughly inspected to ensure they meet export standards before being carefully packed for shipping to Japan.

Partnering with Keico for Handcrafted Exports
By blending skilled Vietnamese artisan techniques with deep respect for Japanese cultural heritage, Keico continues to be a trusted OEM and export partner for natural handicraft products.
Each Shimekazari leaving our workshop carries not just fine craftsmanship, but our sincere wish for peace, success, and prosperity.
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